Europe's executive coaching company for innovative leaders.
For founders, CTOs and corporate leaders. One method for Strategy, People and Systems, AI included, built from 20+ large-scale transformations.
Prefer to talk now? +351 911 096 413
—— Marianne van Groeningen, Founder
400+
leaders coached across Europe
18
years in leadership development
20+
large-scale transformations led
Recognition
Lisboa Unicorn Factory, member
Start-Up Portugal, certified start-up
Web Summit
#1 HR (NL), Favikon
Sound familiar?
What our clients told us before they started, in their own words.
“A pattern of working multiple nights a week until 01:30 am.”
Michiel K, CTO in a fast-scaling start-up
“I felt overwhelmed and struggled to motivate my team with clarity.”
Fortune500 Leader
“After working 15 years for a multinational, I found myself repeatedly asking, ‘Is this it?’”
Camilla T
—— Marianne van Groeningen, Founder. Former HR Director and European Talent Management lead.
Who we work with
We coach from experience, not theory. We put high-performance standards in place, starting with the right strategic priorities, so you lead with clarity.
Our founder Marianne van Groeningen started Executive Career Coaching in 2024, after 15 years in HR. Twelve of them were at one corporate, where she spent three years in the European HR management team and led a European curriculum in AI, Machine Learning and Deep Learning for 10,000 employees.
Individual leaders
Founders, CTOs and corporate leaders who want to lead with clarity and grow without everything running through them.
Companies
and L&D teams
Leadership teams in a digital or AI transformation. We bring the SPS Method and the experience of 20+ large-scale programs, including cross-cultural coaching between Portugal and the Netherlands with the Portuguese-Dutch Chamber of Commerce.
One program, built around your real work.
1:1 executive coaching, applied to what is on your desk that week. We coach to a balance of 80% people skills and 20% technical skills.
The 90-Day Executive Leadership Program
For leaders who want a clear plan, measurable milestones and someone holding them to it.
Days 0 to 30
Define success
Days 30 to 60
Build your roadmap
Days 60 to 90
Lead operational excellence
Limited spots available. No commitments required to apply.
Duration
90 days, in three phases
Format
12 one-to-one sessions
Who it is for
Founders, CTOs and corporate leaders in Europe
What’s included
— SPS assessment: interviews, internal data and external benchmarks
— Your personal transformation roadmap
— Live Q&A sessions with industry experts
Client results
— Roles and responsibilities clarified between CEO and CTO
— Time and energy audited, with a calendar scan
— A high-performance leadership cadence in place
From Michiel K’s review, 18 Feb 2026
Investment
Shared on your strategy call
Nearly 70% of transformations fail.
Most focus on one dimension of change. Sustainable transformation needs all three, and our SPS Method brings them together.
Strategy
Vision and mindset
Clarity precedes scale. We sharpen your leadership vision and build the strategic architecture that keeps the organization moving.
People
Culture and skills
Organizations don’t scale, people do. We develop the culture and leadership skills your team needs to perform at the highest level.
Systems
Technology and processes, including AI
We put in place the operational systems, decision frameworks and technology that free you to lead at the highest level.
Case study: Michiel K
CTO, fast-scaling start-up
“I reached out to Executive Career Coaching after noticing a pattern of working multiple nights a week until 01:30 am.”
In only 12 sessions
1 Roles and responsibilities clarification between the CEO & CTO.
2 Time and energy audit, supported by a calendar scan.
3 Deployment of a high-performance leadership cadence.
“What differentiates Executive Career Coaching from other coaches is the application of experience, not just theoretical frameworks, but knowing how to implement these, so they will sustain.”
Review, 18 Feb 2026
Results across nearly two decades
of leadership development.
400+
leaders coached 1:1 across Europe
18
years in leadership development
20+
large-scale transformations across leadership, talent management and AI
10,000
employees in the European AI, ML and Deep Learning curriculum our founder led
In our clients’ words
“
“After completing 12 coaching sessions, I experienced a remarkable transformation. I regained my clarity, energy, and motivation to lead my team and business with the passion it deserves.”
Fortune500 Leader
Review, 25 Apr 2025
“
“In just 90 days, Executive Career Coaching has been instrumental in supporting me structure my thoughts and work towards concrete opportunities. […] This guidance has given me the confidence and clarity to pursue my entrepreneurial ambitions.”
Camilla T
Review, 25 Apr 2025
“
“Marianne was outstanding from start to finish. She is highly professional, proactive, and consistently effective.”
GNC lx
Trustpilot, Dec 2025
Insights
Leaders are no longer managing stable teams, but dynamic, distributed talent and intelligent systems. Here is how we think about that shift.
What defines a relevant leader in an era of AI agents and freelance disruption
Our 100+ page playbook on human-first leadership with high-performance systems. Published end of 2025.
ARTICLE
Agentic AI and the gig economy: the two most disruptive changes in the job market between 2026 and 2030
MASTERCLASSES
Live masterclasses for leaders
ANALYSIS
AI-powered niche analysis: technical brilliance builds the product, leadership builds the company
Lead with clarity.
Stay relevant.
Your leadership is the ceiling or the catalyst. Book a strategy call and we will map where you stand on Strategy, People and Systems.
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EXECUTIVE
CAREER COACHING
The executive coaching company for innovative leaders across Europe.
Contact
© 2026 Executive Career Coaching. Labuta Eficaz Unip. Lda, NIF 518582639, Portugal.